How To Make Your Trade Show Booth Stand Out In The Crowd

Posted on: 22 October 2017

If you have plans in the near future to rent an exhibit booth at a local trade show, you are going to want to make sure that you are doing everything you can to stand out from the crowd. After all, even the smaller trade shows will have a lot of other businesses there trying to get plenty of attention and people will be walking around all over the place. You need to stand out from the rest in order to get people to notice you. Here are some ways you can do just that:

Come Up With A Booth Display Design

Haphazardly just throwing together a booth with a sign, flyers, and product samples is not enough. This is what everyone does. This does mean that you are not going to want business cards, pamphlets, or flyers that potential customers can take with them. It is just that you have to go a step above that. You need to have an entire theme going. You need a booth design that will flow nicely from the cover on your table to the banner that is stretched out across the top of your designated booth area. This will not only grab the attention of many people, but it will show them your level of professionalism.

Give Demonstrations To The Crowd

Anyone can just stand there and pass out flyers. However, a lot of those people tend to end up getting ignored. You need to be more lively and give something that will make people want to stop, watch, and listen to what you have to say. The best thing to do is to give a live demonstration. If your product or service makes it difficult to do that, you will at least want a video playing on a large television pointing out the benefits of what you have to offer.

Come Up With Drawings People Can Enter

Those attending the trade show will be much more likely to remember the name of your company and what you do if they stopped to fill out an entry form for a drawing. Make sure that you are giving away a prize that connects to your business. For example, if you sell windows, allow the winner to receive free installation of a window. You will want to draw the winning name towards the end of the day of the trade show in order to ensure that you are going to be able to get as many people interested as possible.

After implementing these tips, you should find that you are going to have a much easier time getting people to notice you, your company, and how you can benefit them. Check out a website like for more information.


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